Mr James Alexander

Before launching the online marketplace where individuals lend and borrow money from one another, James was Strategy Director at Egg. His new enterprise has been described as ‘one of 11 companies that will change the world.’ James argues that technology plays a vital role, but consumers must always be the starting point for innovation; and whilst the best way to stay afloat in a recession is to protect and develop core competence, ‘sustainability’ is now a business imperative.

Mr James Alexander
Co Founder Zopa

Before launching the online marketplace where individuals lend and borrow money from one another, James was Strategy Director at Egg. His new enterprise has been described as ‘one of 11 companies that will change the world.’ James argues that technology plays a vital role, but consumers must always be the starting point for innovation; and whilst the best way to stay afloat in a recession is to protect and develop core competence, ‘sustainability’ is now a business imperative.

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